Logo
Our Story & Mission

Rooted in Freshness, Delivered to Your Doorstep.

Empowering Saudi households with fresh, sustainable, farm-to-table groceries delivered in as little as 30 minutes. Founded in the heart of Riyadh, FreshMart was born from a fundamental question: why should fresh food spend two weeks in static cold-storage depots before reaching your family's dinner table?

We bridged the gap by partnering directly with local Saudi hydroponic cultivators, traditional date growers, and modern agricultural cooperatives across Al-Kharj to Al-Jouf — delivering produce harvested that very morning straight to your kitchen.

Saudi Hydroponic Vertical Farm Harvest
Verified Quality100% Cold-Chain
🌱

Dawn Harvest to Doorstep

Under 12 hours guaranteed farm-to-hand time

GUARANTEED
2M+

Fresh Orders Delivered

Across Riyadh, Jeddah, Khobar, Dammam & 12 other urban hubs.

250+

Local Farm Partners

Certified organic and hydroponic Saudi growers under direct contract.

< 12h

Harvest-to-Door Speed

Morning pick to afternoon delivery, keeping nutrients fully intact.

99.4%

Freshness Satisfaction

Measured by verified Saudi customer reviews and freshness index.

🌱GUIDING PRINCIPLES

The Principles That Guide Every Basket

Every apple, bottle of milk, and head of crisp romaine is handled according to four non-negotiable operational standards.

01. QUALITY PROTOCOL

Uncompromised Freshness

Every shipment passes a mandatory 17-point physical freshness inspection prior to dispatch. If a leaf isn't crisp or a fruit shows blemishes, it never enters your grocery bag.

17-Point Visual Check
02. ECONOMIC IMPACT

Championing Local Growers

We sign direct, fair-value contracts that eliminate predatory commodity brokers. Our partners receive prompt settlements and predictable demand to invest back into their soil.

Direct Fair Trade
03. GREEN FLEET

Eco-Conscious Packaging

We use 100% recyclable cold-chain insulated totes and eliminated single-use polypropylene bags. Customer return program allows totes to be sanitized and reused.

Zero Single-Use Plastic
04. MICRO-HUBS

Speed with Precision

Our 32 proprietary cold-storage micro-fulfillment pods across major Saudi neighborhoods guarantee low-cold delivery temperatures even during the hottest summer afternoons.

Sub-4°C Guarantee
Saudi Master Farmer holding fresh harvest
Verified Local Grower • Al-Kharj Oasis
🇸🇦 KINGDOM FIRST • LOCAL AGRICULTURAL VENTURE

Partnering Directly with Over 250+ Saudi Farms

Saudi Arabia's domestic agriculture is going through an unprecedented sustainable renaissance. Through precision hydroponics, solar greenhouse arrays, and ancestral soil stewardship, local growers are yielding world-class vegetables, dates, cheeses, and citrus.

Al-QassimSukkari Dates & Heirloom Herbs
Al-JoufCold-Pressed Virgin Olive Oils
Al-KharjFarm-Fresh Dairy & Hydro Greens
Tabuk & TaifFigs, Pomegranates & Apricots

"FreshMart gave our family greenhouse farm direct access to thousands of homes in Riyadh every single morning. We harvest at dawn, and our produce is on family dining tables before lunchtime."

Abu Fahad Al-Subaie • Master Grower, Al-Kharj Valley
Read more about our Kingdom Farming Partners
EXECUTIVE LEADERSHIP

Driven by Passion for Good Food & Technology

Meet the executive team bridging agronomy, artificial intelligence routing, cold-chain tech, and customer delight.

Tariq Al-Mansoor
EXECUTIVE BOARD

Tariq Al-Mansoor

Co-Founder & Chief Executive Officer

Former logistics partner at Riyadh Air Freight. Led accelerated cold-chain consulting on Saudi Vision 2030 agricultural self-sufficiency initiatives.

Riyadh, Saudi Arabia
Layla Al-Ghamdi
OPERATIONS LEAD

Layla Al-Ghamdi

Co-Founder & Chief Operating Officer

Logistics specialist with track innovation across 14+ years optimizing high-frequency distribution across GCC metropolitan hubs and temperature-monitored green fleets.

Jeddah, Riyadh
Dr. Sarah Jenkins
FOOD SCIENCE

Dr. Sarah Jenkins

Head of Quality & Food Science

Ph.D. in Post-Harvest Physiology and AgTech. Leads FreshMart's rigorous 17-point quality protocol and oversees USDA-equivalent testing across all micro-hubs.

Riyadh Hub HQ
🌿 Eco-Fleet Green Initiative 2030

Honoring Our Land, Nurturing Our Communities.

FreshMart foods not only serve the expanse of our environment. We are building the most environmentally responsible grocery infrastructure in the Middle East.

Zero Emissions100% Electric delivery fleet in urban centers
Solar Micro-Hubs70% renewable energy powering cold storage
Tree Per 10-packsNative trees planted across Asir & Al-Ula

Annual Environmental Savings

Plastic Bags Prevented1,420,000 bags
Food Loss Under Delivery89,200 kg
CO2 Emissions Averted380 metric tons
🌱 Native Trees Planted42,000+ Trees
OUR GROWTH STORY

From a Single Green Van to Kingdom-Wide Delivery

1
2021 • FOUNDING

Riyadh Pilot

Launched with 1 micro-hub and 5 farms in Riyadh, pioneering 30-min local farm delivery.

2
2023 • EXPANSION

Hyper-Local Cold Hubs

Expanded to 12 cold-chain hubs across Riyadh & Jeddah with 100+ partner farms.

3
2025 • TECH STACK

AI Demand Prediction

Integrated machine learning demand models to eliminate farm food waste before harvest.

4
TODAY • MARKET LEADER

250+ Farms & 2M+ Delivery

Operating express fulfillment across Saudi Arabia with 99.4% freshness guarantee.

🌱

Taste the Difference That Real Freshness Makes

Experience groceries harvested locally this morning and delivered to your doorstep in under 30 minutes.